#AskPeshev 97: Recruitment Marketing

#AskPeshev 97: Recruitment Marketing

June 16, 2021

“Invest in your brand. Invest in your people.”

— Mario Peshev

Massive recruitment costs, convoluted safety-net processes, and opportunities lost to competitors? If these are just some of the things you have been struggling with because of your company’s inability to acquire top talent or retain them, then there is a need for you to invest in recruitment marketing. How do you conduct marketing to recruit? How do you boost your recruitment marketing efforts? I have answered these questions in this week’s blog post that is featured in this newsletter along with some practical tips as well on developing discipline and content repurposing. Check it out and let me know if you have questions. :) Also, don’t forget that you just have to visit Growth Shuttle if you need business advisory or consulting. 🚀 Ready to help, Mario

Why do companies invest so much time and resources in recruitment marketing? Gone are the days when companies could easily go cherry-picking among hundreds of applicants. 

It's All About Reading...

Although I’m not a recruiter per se, I have led over a thousand interviews. With almost every role I looked for in IT, I have encountered challenges and difficulties. Some of those IT roles are the following: Software engineers, Project managers, Copywriters, Digital Marketers, Recruiters Sales Reps...

Content Marketing Lesson: Repurpose and Compile Content | Mario PeshevRepurposing content is one of my most favorite things in the world. Your content is your top asset. You can maximize your content by thinking creatively of the best ways for repurposing. What I really love doing is just recording a bunch of videos, sharing with my team, and getting transcripts extracted. Watch this video to know more about how I strategize content repurposing.

The Bulgarian Digital Week 2021 is almost here! Catch me speak at the following virtual events: 📣 The Digital Marketing Agency Directors' Forum on June 24 📣 The Video and Social Media Marketing International Conference on June 25 “The Bulgarian Digital Week 2021 is a project that brings together several exhibitions, forums, and conferences in the field of information technology..."

Costly recruitment mistakes can be very…costly. 🤦‍♂️ And the biggest struggles in acquiring and retaining top talent result in massive recruitment costs, convoluted safety-net processes, and opportunities lost to competitors. One way to navigate recruitment is through marketing.Are you marketing to recruit?

How to improve productivity and develop discipline across the team? I firmly believe that a company is as strong as the weakest unit. Raising the bar by setting strong foundations, and enforcing them, in a way that increases productivity, is a great way to build the right culture. It's not about a military-style environment. It's more about making sure that escalations are reduced to a minimum - and taken care of as they come. In the meantime—everyone is entitled to some fun time :) Here's how to approach discipline in the organization.