#AskPeshev 94: Building a Brand ASAP

#AskPeshev 94: Building a Brand ASAP

“Brand building is not a one-off effort, but an ongoing endeavor.”

— Mario Peshev

Have you built a brand? Or have you simply built a business? If you don't know the difference, this newsletter is for you. This week's edition is packed with helpful resources on brand building, whether employer or personal brand. Let me also share with you some great news:

  • WordCamp Europe 2021

  • Top 10 Business Coaches

  • Forbes and Small Business Trends features

  • A Slack community on the horizon

I'm planning to create a Slack community exclusive for entrepreneurs and business leaders.  If you want to join, hit "Reply" and I will secure a slot for you. :) Looking forward to hearing from you, Mario

In the 21st century, with the evolution of digital and everything else that’s happening behind the scenes, and with different companies popping up, building a brand is the best way to achieve a lucrative business venture.

It's All About Reading...

Small businesses have several benefits over larger companies, but resources aren’t usually one of them. This limitation can significantly impact the way a small business deals with new hires. 

Entrepreneurs are likely to face adversity, rejection, and low self-confidence at some point in their journey. This is bound to happen over time, and dealing with these issues can define the success of the entrepreneur and their business.

The only possible reason for remarketing to be bad is if your product is horrible or deceiving, or any other reason that would question your longevity. I’m sure this isn’t the case here, which is why the valid answer...

California Herald: Top 10 Business Coaches To Look Out For In 2021The entrepreneurial world is evolving rapidly and with state-of-the-art practices such as business coaching, we are witnessing a revolution where entrepreneurs are empowered to begin their profound journey in the business world. Business coaches play a huge role in shaping one’s career as an entrepreneur by providing them with the guidance and expert advice that they need for accelerating their career growth.

WordCamp Europe 2021Registration for the 9th Annual WordCamp Europe, to be held online 7-9 June 2021, includes access to the WordCamp’s 3-day online event, and the opportunity to collect the online goodie bags and connect with others from the community.

Create Content Pillars_Mario Peshev

Content Marketing Lesson: Content Pillars Make a Difference | Mario PeshevThe concept of content pillars revolves around picking a topic and then creating multiple pieces around this topic. You can imagine that as a category on a news website. But unlike news websites, stories have to be structured in a sense that’s complementary to each other. Watch this video to know more about creating content pillars.

Nothing beats actual data when it comes to knowing where your brand stands in the heart of your current employees, and in the minds of your potential employees.  You can measure the results of your employer branding campaigns by looking at the data involving the following:✔️ Employee turnover✔️ Reviews and ratings✔️ Retention rate✔️ Employee satisfaction

The Value of Personal Branding_Mario Peshev

Have you started working on your personal brand?Every person has generated a brand for themselves.But what differentiates the focused effort from the accidental one is controlling the narrative and stressing the positive traits by amplifying the message across the board.

Employer Branding in Scaling

Have you invested in employer branding? A successful employer brand does wonders for recruitment, partnerships, and ongoing business ventures especially as you keep scaling, looking for A-stars to join the team... A successful brand can attract the right talent. Here's what you need to know about building a stellar employer brand.