#AskPeshev 92: Employer Branding Essentials

#AskPeshev 92: Employer Branding Essentials

May 12, 2021

“Persistence is key.”

— Mario Peshev

How do you want to be perceived both in your personal and professional life? Do you want to be known for your high standards or your values? Do you want to be remembered for the premium you put on your personal and professional relationships? If so, you’d be glad to learn a lot more about navigating employer branding and taking responsibility in this week’s newsletter. Together, let’s strive to be better. :) Check out my employer branding guide published just now, along with my culture framework that went live on Forbes earlier this week. With you, Mario

Employer brand is the company’s brand facing inwards, mostly aiming for employee retention and recruitment. Furthermore, your employer brand refers to the reputation you have built as an employer with the help of your employer value propositions.

It's All About Reading...

One of the greatest challenges faced by today’s leaders is the principle: “An army is only as powerful as its weakest soldier.” But while the overwhelming amount of content around team dynamics is predominantly aimed at executives and senior managers, employees can contribute to the conversation just as much.

As every app starts with the promises of a fruitful future, it’s always worth considering both the short-term impact and the long-term prospects of outsourcing vs. staffing vs. a hybrid approach with a technical lead on your end. There are different considerations you want to consider when looking for a team to work with...

Content Marketing Lesson: Persistent is Key | Mario PeshevI’m pretty sure you’re not surprised whatsoever, but really, persistence is the most important thing in content marketing especially since 44% of marketers consider content production as the biggest challenge. Watch the video for a brief motivation on your content marketing efforts.

What’s your WHY? Simon Sinek, a British-American author and inspirational speaker, claims that your loyal customers are those who buy your product because of the “why” behind it. Share a tidbit of the WHY of your business and product offerings in the comments below!  I’d love to hear your stories.

Whitney Wolfe Herd is the CEO of Bumble, and now the world's youngest self-made female billionaire after taking Bumble public this year.She set out to build #Bumble as a safer dating app alternative for women.Now, Bumble enjoys 42 million monthly active users. About 2.4 million of these users are paying members.

Originally published on Thrive Global last week, my short essay on owning your mistakes took off and the positive response has been overwhelming. Here's the condensed version on why taking responsibility has such a global impact on any individual, after months of communication and emotional intelligence research I've been digging into.