#AskPeshev 89: Content Production and Marketing

#AskPeshev 89: Content Production and Marketing

April 21, 2021

“Plan, Collect, Iterate.”

— Mario Peshev

“How do you come up with so many ideas over the past few years across so many channels?” “How do you still have the time to regularly produce content?”“How do you never run out of content ideas?”These are just some of the many questions I get about my content marketing strategy. While I understand that 44% of marketers find content production the biggest challenge, I have actually established processes that really work for me and my team at Growth Shuttle.And guess what? I’m now sharing some of my biggest techniques!Plus, check out my marketing roundup showcasing the most recommended tools of the industry’s expert digital marketers!I wouldn’t miss this week’s newsletter if I were you. ;)Mario

One of the most frequent questions I receive when it comes to marketing is: “How do you come up with so many ideas over the past few years across so many channels?” The truth is, I get help—thanks to my team at Growth Shuttle...

It's All About Reading...

With the increasing awareness of the need for diverse workplaces and teams, diversity, equality and inclusion (DEI) policies have become a pressing issue in the business world. Yet, not every business owner knows where to begin or what to do to ensure their company is hiring for diverse backgrounds and skills.

Could you become a doctor if you read 50 articles on random subjects covering medicine? The same question goes for law, computer science, art, and music. Articles are not bad per se. And they could be really instrumental in certain cases—especially when you’re reading about a very narrow subject or something innovative...

LinkedIn Expert Roundup: What Is The Most Viable Digital Marketing Tool to Invest In This Year?Eager to scale your marketing efforts during 2021? We've interviewed over a dozen industry experts sharing their in-depth techniques and rock-solid tools you can leverage from now on. Check out the full roundup here - and if there's a great tool that hasn't been mentioned, please share it in the comments!

Stay Engaged With Your Peers | Mario PeshevI’ll be honest here. This is the part I’m neglecting the most. I have been trying to create and maintain a group or Slack community with people I respect, fellow content creators, and other entrepreneurs and networkers. But in any case, I do know how important this is because you cannot do this alone.

Finally—here’s another roundup series and first on the list is no other than Tim Hughes and his very insightful take on: What is The Most Viable Digital Marketing Tool to Invest In This Year? In this series, I’ll be featuring the snippets from the Marketing Experts Roundup that I’ve just published on LinkedIn 🎉 Follow the hashtag #MarketingToolsRoundUp to follow this series and get to know the tool recommendations of some of the industry’s marketing experts. 👌

Hire for traits and motivation first, and skills second. Instead of looking for a complex set of prerequisites, focus on your culture and look for team players eager to grow professionally and skill up on the way. After all, it's easier to teach skills than motivation. Agree? 👌Dive into the other insights featured in a recent Forbes roundup I’m glad to be a part of.

What does your content production flow look like? Here's a breakdown of my most favorite productivity techniques that copywriters can leverage. What's the process that works well for you right now? Sharing is caring!