#AskPeshev 86: Dealing with Clients

#AskPeshev 86: Dealing with Clients

March 31, 2021

“Stop pleasing clients all the time. Stand your ground and be the expert that you are.”

— Mario Peshev

Dealing with clients can be so tricky you either end up pissing them off or pleasing them too much—and more often than not, the latter can even be more damaging to both parties. Don’t get me wrong. The satisfaction of our clients is always part of the end goal in every project we work on.  But the more important agenda is to make sure that our clients get the best-suited solutions that they NEED, although it’s not always what they “want” at first. If you need help finding the balance, this newsletter is the answer. Throughout the week, I’ve shared some of the most important tips about dealing with clients that we implement in my companies. Check these good reads now and hit “Reply” if you have questions. 🚀   Mario

Always being compliant with everything that a prospect or a client says is not the best practice to build a sustainable business. This is one of the most important lessons I've learned over a decade of running a business and separately running a consultancy—advising small and medium enterprises.

It's All About Reading...

When your business starts seeing success, it’s natural to want to ride the momentum and build upon it. However, it’s possible to grow too fast, too soon. Even if your business is thriving, growing too quickly can tire out your staff and burn through your resources.

Some prioritize it more than others, but not every success story goes into a case study. 70% of our contracts come with heavy NDAs in place. This usually entails the top contracts above all – i.e. the most exciting projects with the highest level of R&D we can invest in. This is a heavy burden for our portfolio of case studies. We try to tackle this problem of gathering case studies in different ways.

It’s Necessary To Vet Your Leads — Here's Why | Mario PeshevDistinguish a good lead from a bad lead. There’s a specific type of customers that the salespeople call “tire kickers” and you want to stay away from them right off the bat.

Do you have a dream customer? You should!If you’re able to describe your dream customer, you must also be able to describe a customer who could potentially be your worst nightmare. 90% of companies using personas have gotten a clearer understanding of their buyers, and 82% have consequently improved their value proposition.What is your dream customer like?

Attitude is what gets everyone going even when the going gets tough.Hire for attitude. Train for skills.This hasn’t really changed much over the past year—attitude remains important when it comes to hiring new talent.Have you already read my new blog post, the “10 Hiring Paradigms to Consider in 2021”?

Past the first 1-3 years, businesses often struggle with sales. Once recurring revenue channels are stabilized, income flow becomes less of a trouble. (Don't get me wrong, it always is - but other management and recruitment challenges take precedence).A common mistake in business is taking on each and every client there is... and incurring 90% of your business overhead towards a handful of wrong fits. Here's how to attract your ideal customers and refine your process accordingly.