#AskPeshev 67: Staying Relevant & Keeping Performance Intact

#AskPeshev 67: Staying Relevant & Keeping Performance Intact

November 19, 2020

“You can't be an influencer and be inspirational without actuallygiving back to your community. ”

— Mario Peshev

During slow times, staying relevant is a blocker for businesses and individuals alike.I’m just back from a meeting with my fitness coach. While there are lots of exciting campaigns planned for the gym, planning with or against lockdowns is hard, which leads to quiet times, resulting in a lower amplification of the brand.Individuals, be it due to work overflow, family matters, sick leaves, or something else, can lose the traction as well.And keeping your team intact is also just as integral, which is why I’ve got my latest weekly piece live discussing this + a Forbes roundup shared for you.Mario

If we learned anything this year, that would be how fast things could happen. In just a blink of an eye, you could lose the company you have worked hard for in many years. The latest Havas Group report shows that 77% of brands could disappear overnight and no one would even care or notice. 

It's All About Reading...

Keeping up with your employees on an individual level makes for good leadership. As you hire more and more people to your team, it can be difficult to maintain that one-on-one time with each employee. However, doing so is crucial to ensuring everyone is on the same page and performing their best.

Resumes are the first impression that business owners have of potential hires. As a result, employers must use them to figure out whether a person is worth bringing in for an interview. Every employer has its own demands for potential employees and looks for specific elements in candidates’ resumes to determine possible fit.read more…

Mastermind groups aren’t meant to push your business further. It’s about others. Successful mastermind groups revolve around successful people who hang out together OR industry leaders forming them to coach, educate, inspire. So there are practically two options...read more…

In This Episode You’ll Learn:

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Actionable steps that give your business direction

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The value of becoming a T-shaped marketer

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How to decide whether to scale your business

While traditional marketing exists in print ads, physical marketing, or phone communication, digital marketing occurs electronically or online.This means that there are a number of endless possibilities for brands including the different categories of digital marketing profiling in various niches.Some may include other forms of advertising, PR, web design, or other tangible areas covered by certain professions.

Sales prospecting in most industries (especially in B2B) is a complex endeavor that goes through a long journey with multiple checkpoints.However, here's the key: B2B is often about building an ongoing relationship.Businesses want to ensure a healthy and pleasant partnership when selecting a corporate product or a service.

Entrepreneurship is a tricky game. It's appealing, thrilling, and appears as the holy grail to many. In fact, 90% or so of businesses out there close over the first few years.There are various reasons why this is the case - pre-COVID at least - but here's my top 15 that you definitely need to avoid if you strive to build your own business.