#AskPeshev 61: Planning a Redesign Like a Boss

#AskPeshev 61: Planning a Redesign Like a Boss

October 07, 2020

“Regardless of its aesthetics and a thousand features, unless a website is built with the customer in mind, the buyer persona, and the business model, it’s useless.”

— Mario Peshev

Q4 budgets tend to roll faster than usual for different reasons—upcoming holidays (and ad spend) or allotted budgets for the year.This poses different considerations for website rebuilds or revamping digital content across web properties.Having sifted through dozens of RFPs over the past few months, I realized we need another piece of content (on top of why RFPs suck) going over design considerations and marketing planning for new web builds.I totally understand the fact that “a site is a site” and non-technical executives and decision-makers falsely presume or don’t anticipate important details going through a rebuild. It’s a complex process with technical, creative, marketing, and strategy considerations in mind. Check out the 4,500-word piece on design planning below for further details—and don’t forget the Forbes roundup discussing practical strategies for managing your digital content :)All the best,Mario

Planning a new web design project or a redesign is a tough exercise growing organizations go through. And in the era of $59 premium templates, understanding the rationale behind spending months in conceptualization, mockups, and prototypes requires some business insight. 

It's All About Reading...

If your company has a blog and social media presence, you know how challenging it can be to keep up with the constant demand for new content. Recycling and updating existing content is a great way to put a fresh spin on what you’ve previously published without the hassle of coming up with a brand-new idea.

I’ve always been fascinated by technology ever since the first time I saw a computer (around the age of 3). When I was 6, my mom bought a home PC which I practically obsessed about, constantly tinkering through the OS, accidentally removing files and requiring professional assistance during the first year. read more…

What are the pros and cons of using a page builder with WordPress? Let’s start with the “Pros”: Easily bootstrap new landing pages. Create dynamic and appealing sections with no code. Create content spread across multiple columns (unlike the full-width WYSIWYG editor). Cheaper and faster than hiring developers. read more…

Hiring New Talent for Our DevriX Headquarters (Sofia, Bulgaria)1. Content Marketers/Writers for our company blog and other business assets (2x)2. Technical Sales Executive3. Operations Manager4. Executive Assistant (marketing/business background)5. JavaScript (React) developer6. HTML5/CSS3 developer7. HR Specialist (internal HR + recruitment)

Most startup founders do not fully understand what their product might be able to achieve in the market—especially in the early stages. When launching a startup, it is important to ask yourself the question, "Does my product/service fill somebody's void?"CB Insights has conducted a detailed survey uncovering why startups fail.

Haggling for a lower price is so common that you can’t even tell the truth from the usual bargain.As a salesman, business owner, entrepreneur, this isn’t your problem. It’s your prospect’s problem. However, you must design a process that helps you walk your prospects through a familiar journey if your own pricing model predicts negotiations every single time.

Our 15-page deck reveals the 6 leading strategies we've identified as key areas our clients and partners will be focusing on for the month of October (and most of Q4). What's your favorite?