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#AskPeshev 49: Expanding Your Marketing Efforts
#AskPeshev 49: Expanding Your Marketing Efforts
“Whenever possible, build a business around consulting and productize later. ”
— Mario Peshev
Hope you’re all having a solid Q3 so far!We’ve been ramping up our product efforts and about to launch a new SaaS soon (hopefully in the next few weeks). Products have been on the roadmap for a while, but the recession puts an emphasis on small and mid-sized businesses eager to optimize processes and structure their manpower better - and that’s what we’re about to present.For starters, here’s a great roundup by Small Business Trends for everyone looking for ways to optimize their marketing efforts with limited resources. Additionally, I’m including my marketing hub page with several guides for marketing initiatives - hope they will be of use as well.As usual, hit me up if I can be of help.Mario
Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. That sometimes means, with such limited resources, that that same small company may not be able to have a dedicated full-time marketing person to help them reach their full potential as a brand.
It's All About Reading...
This marketing collection sums up the best marketing resources I’ve listed down over the past 2 years, aggregated and compiled into digestible pieces in every corresponding category.If you’re in a leadership position and want to level up your marketing chops, this massive guide is for you. Whether your background is in tech, finances, business administration – dive right in.
The advisory market is pretty invisible online.The best startup advisors have bootstrapped businesses themselves. I’ve had one-off coaching calls with serial entrepreneurs and even VCs and their tips were straight to the point.read more…
Getting any business off the ground requires sufficient capital. However, all the financial stress doesn’t have to fall on you as the entrepreneur — there are other ways to secure funding for your startup without assuming 100% of the risk yourself. That’s why we asked the members of Young Entrepreneur Council (YEC) the following question...
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The simple websites that represented a blog or a standard magazine website with a clean free theme and just a few small plugins don't have upgrade issues whatsoever.On the other hand, the more complex solutions may completely collapse even when upgrading a minor version of WordPress.Do you have anything to add to the checklist or do you need help with upgrading your WordPress website?
Working in a small office can really bring your creativity levels back to the ground.Thus, knowing how to make the most out of your space is crucial for keeping the employee motivation high and going.I highly recommend working with a few teammates on the same project in a room where you can openly discuss problems and brainstorm ideas.
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