#AskPeshev 39: Promoting Your Blog and Improving Customer Service

#AskPeshev 39: Promoting Your Blog and Improving Customer Service

May 06, 2020

“Investing in content development is brilliant in the long run. But unless you promote your blog, there’s virtually no way for visitors to discover your content.”

— Mario Peshev

I just launched a comprehensive guide revealing 8 promotion strategies I use heavily to push my content forward.In times of an economic turmoil, lead generation is more important than ever. And if you rely on content marketing and organic results, traffic boost is a "must have".Over the next two months, I will update the guide with a dozen additional tools and hacks I use to boost my traffic for free (or cheap) - and make sure you read through and post a comment if there's anything you find handy for your own business.Also, if you haven't signed up for my business accelerator course yet (free of charge), hit Reply and I'll send you a link - 8 weeks of practical content for business strategy, management, tech, and more 🙂Mario

Social media has become a primary customer service channel for many businesses. Instead of waiting on hold on the phone or hoping an email reaches a live human being, customers will often ask questions or share their thoughts with a company via a social media post, comment, or direct message.

It's All About Reading...

I am a great proponent of Inbound marketing – and investing in content development is brilliant in the long run. But unless you promote your blog, there’s virtually no way for visitors to discover your content.SEO has evolved drastically over the past two decades. I was crushing it for all sorts of keywords in 2007, content production was all about “keyword density”, bombing any business was contingent on 10 marketers adding malicious anchor text pointing to a website.

I’m not a CPA and local/federal regulations vary, but there are several common reasons why entrepreneurs take a salary instead of keeping all of the profit. First off, entrepreneurs are people, and people have personal expenses. Keeping a clear track record of regular income allows for covering non-business expenses without receiving embarrassing questions from the...read more…

A wrong hire is usually a 5-figure loss for the business (and occasionally north of $100K). And most businesses need to hire remote talent now - which is a completely different beast! Aside from paying for a few months until you realize it won't work out, there's onboarding and mentoring time, recruitment costs (and fees), paid ads, company equipment, licenses, let alone the time it takes to repeat the process (and lost opportunities).Here's how to optimize your onboarding process once you've hired the right applicant.

This deck is designed for users and covers only the bare essentials for smaller and mid-sized businesses when it comes to speeding up a WordPress website.But it's still a great reference as a starting point if you're just starting out and you need to cover the basics while you generate some cash and reinvest back in tech.

Remote work requires some high-level self-management skills, 100% open communication policy, and proactiveness.While working from home during a health crisis, you need to focus on better handling distractions, keeping your work visibility and over-communication whenever there's a blocker on the horizon.For more strategies on how to scale your business, check out my FREE Business Accelerator.

That's how I start my collection of business tips for May. And here's what else I've got prepared for you this month!