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- 🚀 #AskPeshev 37: LinkedIn for Business and Web Traffic Conversions
🚀 #AskPeshev 37: LinkedIn for Business and Web Traffic Conversions
🚀 #AskPeshev 37: LinkedIn for Business and Web Traffic Conversions
“80% of B2B leads still come from LinkedIn. How do you leverage such potential?”
— Mario Peshev
So I ran a small survey on the business impact of COVID-19 across Twitter. 51% of all respondents reported a drop in their revenue over the past few weeks (or a crucial loss of income). 20% see an increase (kudos, folks), and the remaining 30% are still where they used to be.Given the rising unemployment trend, we’d likely see more businesses struggling over the coming months.Which is why this week’s edition is focused on LinkedIn, how to leverage it like a boss, and what content formats make the most sense right now.Make sure you check out the full post and the other pieces around content production for brand awareness and converting web traffic into sales. Even if you’re in a decent shape right now, better safe than sorry - pushing through a backlog of leads is the best way to go.Cheers,Mario
A great digital marketing strategy can drive potential customers to your website. But high traffic doesn't always translate into revenue. Once you get people on your site, you need to ensure they have a reason to follow through on their purchase.
It's All About Reading...
Here’s the thing: Facebook or Instagram may be the leaders for B2C and direct relations to consumers, but nothing beats LinkedIn for businesses when it comes to professional B2B relationships, selling enterprise products, or recruiting top talent.C-Suite executives represent about 1.5% of the LinkedIn population – let alone the myriad of executives, directors, senior managers. There are several reasons why LinkedIn is so wildly popular among executives.
Having access to a database of executives or managers on LinkedIn via LinkedIn ProFinder or any other feature doesn’t automatically unlock opportunities for your freelance services. You may as well buy an email list online and blast everyone with a presentation of yours. There are 3 essential problems you’ll be facing with this approach...read more…
In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that entrepreneurs often make while creating articles and posts. To help you avoid these mistakes, we asked a panel of Young Entrepreneur Council members this question:What is one misstep small businesses should watch out for when they’re first getting involved with content marketing? What should they do instead?read more…
In times of global isolations whereas sales are almost non-existent, keeping your existing contracts is more important than ever. What prevents small and mid-sized businesses from keeping their accounts around?
Lead generation is tricky. Start with defining your targets and then polish your value proposition.If you have a flower shop and you offer coupons for car washing, will you hit your goals? I think not, too.Focus on instantly solving a real problem and you'll own it.
What part of your digital marketing strategy do you struggle the most with?Comment below or DM me and I'll check to give you actionable advice. Do you remember what the CEO of Tata, Natarajan Chandrasekaran, said? - “Going digital is no more an option, it is the default now.”
A wrong hire is usually a 5-figure loss for the business (and occasionally north of $100K). And, most businesses need to hire remote talent now - which is a completely different beast!
I ran a small Twitter survey among 73 respondents regarding the business impact of COVID-19. While the lockdown period isn't over yet, unemployment rates dictate otherwise.