#AskPeshev 34: COVID-19 in April (and some tips)

#AskPeshev 34: COVID-19 in April (and some tips)

April 02, 2020

“Transparency is a two-way street: It requires commitment and honesty from both parties.”

— Mario Peshev

The COVID stance is heating up across the board so I’ll keep this one short.Stay safe, stick to social distancing, and keep calm for a few more weeks. None of us would like to spend March (and April) this way, but this is the safest bet for now.In the meantime, check out how we celebrated March with some progressive marketing tips plus several other employment short stories I worked on.All the best,Mario

Women overwhelmingly comprise the majority of the marketing industry's workforce: 67 percent female and 33 percent male. As the brand of a company is known by its marketing, by way of this month’s roundup - we also wish to honor the impact and contributions that women business leaders in marketing make to their field and...

It's All About Reading...

Resilience is my number 1 hiring trait. As a manager, you will have ups and downs with your employees, and your feedback should reflect this. It’s not about harshness or power play, mind you. Receiving critical feedback may be absolutely devastating for juniors and many introverts. However, your options are very limited and you don’t want to do any of the following that might only jeopardize the entire company...

Organizations define “on-call” differently, based on: their business model, the volume and frequency of emergencies, the size of their team, and the importance of reacting quickly. I’ve been on call in most companies I’ve worked for, and this is the case in DevriX at the moment. One of them employed shifts. There was some regularity...read more…

How do you effectively leverage technology in the month of remote working? Proven strategies and tools to maximize efficiency during times of social isolation.

C R E D I B I L I T Y.It's tough to onboard a new freelancer only to figure out they haven't quite had the chance to write real copy. There are so many nuances of copywriting, from audience development through storytelling to keeping the language barrier lower for non-native speakers... But credibility in educational pieces is a must.Here's what makes a piece of content credible.

However, studying each role is integral to building a strong team that operates successfully together. Lacking the skills to gauge experience and identify areas, where a member can chime in, will impact the balance within the department.

Having a buyer persona is much like having an imaginary friend.

Figuring out what their business needs are and defining them in depth will surely lead to a clearer picture for your marketing and sales representatives.

Successful entrepreneurs and executives plan several steps ahead. Failing experiments may lead to lawsuits or losing a major portion of the customer base.Successful companies navigate risk and treat their returning customers with higher priority, knowing that acquiring new ones will cost them 5 to 25 times more.

I tend to post my monthly tips the first Tuesday every month, but since April is just around the corner, here's what you should keep in mind in the next 30 days.Given the pandemic right now, most tips are adjusted for "remote-first" - make sure you jump right in and hope these would be of help.