#AskPeshev 190: The Agency World

#AskPeshev 190: The Agency World

April 26, 2023

What effects will the most recent developments in marketing, sales, management, and hiring have on your company, and how can you adjust to stay on the cutting edge?

Whatever your area of interest, our newsletter has you covered with the most recent information and developments in various business areas. 

Don't pass up these insightful tips and tactics! So grab a coffee, and let's get started! But first, a question: Do you find it difficult to keep up with the most recent developments in company strategy? 

Join our growing community of executives, managers, and entrepreneurs and grow with us as we provide you with the latest resources and news on the market.

šŸš€ Mario My Take How to Recruit Talent That Has the ā€˜Agency Bugā€™The agency world is a different beast when compared to traditional brands hiring in-house or a massive corporation with the so-called agency talent. While startups show some overlap in working hours or job dynamics, the added variety of business clients agencies juggle plus the hard cap on monthly hours introduces unique challenges for the average agency employee.Read moreā€¦

 Business Strategy 

  • DOW: 33,530 (-1.02%)

  • NASDAQ: 11,799 (-1.98%)

  • S&P: 4,071 (-1.59%)

*Economy numbers as of April 25th close*

Looking for new ways to update your content marketing and SEO strategy? Is uncovering which marketing channels to prioritize for maximum performance and ROI this year oddly challenging? If youā€™re pressured to increase output under decreased budgets, weā€™ve got you covered.Read moreā€¦ Management 

  • MBG: 69.76ā‚¬ (-0.8%)

* The Mercedes Benz Group stock 5-day change, relevant to the April 25th close *

Mercedes Benz Malaysia has appointed Bettina Plangger as its new vice president as well as head of marketing and sales of Malaysia and Southeast Asia. She commenced her duties on 17 April 2023. Plangger started her career at Mercedes-Benz Group when it was called Daimler AG, in 2000, where she worked in product management. Before returning to Daimler, Plangger took on the role of market management, responsible for eastern European markets. This was gleaned from her LinkedIn.

 Recruitment 

  • 2023 Companies with layoffs: 615

  • 183,801 Employees were laid off in 2023

  • Q2 2023 Layoffs: 17,073

*  Statistic was taken from layoffs.fyi as of April 19th  *Readwrite: 3 Master HR Tips for Sales Team ManagementWhat does it take to build, manage, and develop a sales team? It takes a lot of patience and problem-solving abilities. Sales management is not an easy job, nor is sales recruitment. At least not as easy as it seems in guides, blogs, and sales tactic videos. A breakdown of the sales managerā€™s day at work by Dr. Adam Rapp shows that 32% of the time is invested in managing salespeople.Read moreā€¦

 Breaking News šŸšØ

  • President Biden announces he is running for re-election in 2024.

  • Anchor Don Lemon says he has been fired from CNN.

  • Fox News is parting ways with Tucker Carlson

 Marketing 

  • 2022 Global Content Marketing Industry Revenue: 63$ Billion 

  • 2023 Projected Global Revenue: 72$ Billion

* Taken from Statista's "Content Marketing Revenue Worldwide" *

Are you aware that more than 2.14 billion people are shopping online nowadays? As this number continues to grow, even more e-commerce companies worldwide will be competing to capture people's attention and convert them into devoted customers. Your brand's success hinges on how effectively you can wow potential customers online. One of the most effective and economical ways to do this is by creating compelling content that helps your website rank high on the search engine results page. 

 Sales 

  • Only 8.5% of all outreach emails get a response

  • 78% of salespeople that use social media outsell their peers

  • 40% of salespeople agree that prospecting is the most challenging pain of sales processes

* Taken from Zendesk's Important Sales Statistics for 2023 *

A sales team that can scale up as your business grows is crucial to your company's overall success. The right or wrong sales team can make or break a company. The team comprises different roles that must work together to maximize productivity and customer engagement. These team members are in charge of marketing and selling the products, pitching them to customers, gaining and maintaining customer relationships, and measuring team success. 

 Featured Story of the Week 

Over a decade ago, Amir Helzer promoted me from a software engineer to a "Technical marketing" role (what we nowadays call MarTech.) My past young and immature self felt that would be a step backward, with software engineering empowering most of Fortune 500, with this move realistically detrimental to my future career development. šŸ˜² Luckily, I was balanced enough to listen through, and Amir was (and still is) a great leader to learn from. šŸ™