#AskPeshev 188: Always Hearing Crickets?

#AskPeshev 188: Always Hearing Crickets?

Are you tired of hearing crickets after sending out business outreach emails? Learn how to avoid the top 10 mistakes that might be hurting your success in my recent blog post featured in this newsletter.Packed with the latest updates from the world of business, in this issue, we'll be exploring ways to make a bad first impression during business outreach, and sharing tips for successful client and sales management. Plus, we have some exciting news about an on-site event in Bulgaria for those exploring funding opportunities!And as always, we'll be bringing you the latest news in recruitment, marketing, and sales. Don't miss our featured story of the week, where we'll be sharing the top business tips for 2023. Let's dive in! 🚀 Mario My Take 10 Ways to Make a Bad First Impression During Business OutreachFor people who are uncomfortable with direct sales contact, conducting business outreach might be a compelling alternative to cold-calling; however, when adopting business outreach strategies, it’s crucial to take into account the impact a “strategy” may have on your brand.Read more…

 Business Strategy 

  • DOW: 33,684 (+0.29%)

  • NASDAQ: 12,031 (-0.44%)

  • S&P: 4,108 (-0.01%)

*Economy numbers as of April 11th close*

Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business's newsletters and marketing messages, the greater the number of potential leads you're reaching every time you send a campaign.Read more… Management 

  • If you're exploring funding opportunities in Bulgaria, don't miss this on-site event with Angel Hadjiev and Mircea Ghita on April 27.

  • Need to vet your idea ahead of time? My DMs are open - happy to review your pitch deck or projections beforehand.

  • And if you want to make your first steps into angel investing in Europe - I'll share my journey with you.

* Seedblink's Sofia Open Day *

You’re probably familiar with the Pareto principle — the idea that 80 percent of your sales come from just 20 percent of current customers. Identifying that 20 percent — and devising a plan to keep them — is critical. To identify your best customers and boost customer retention, you need an account management strategy. Landing a one-time customer is not enough. You must have a plan to keep the customers you have and continue growing customer relationships that benefit your business.

 Recruitment 

  • 2023 Companies with layoffs: 572

  • 169,858 Employees were laid off in 2023

  • Q1 2023 Layoffs: 168,582

*  Statistic was taken from layoffs.fyi as of April 12th  *BusinessNewsDaily: Thinking About Using a Staffing Agency? Here’s What You Need to KnowA staffing agency can save your business time and money and help you find well-qualified candidates. A staffing agency acts as a middleman between employers and workers, helping to match qualified candidates with companies that have job openings. If your business needs additional labor, working with a staffing agency can save your company time, and it offers other benefits as well, including flexibility and reduced legal risks.Read more…

 Breaking News đźš¨

 Marketing 

  • Despite the fact that customer retention is so important, only less than one-third of business executives consider it a priority.

What happens if you gain 10 new customers but lose 20 from your existing client base? The net result clearly isn’t positive, and if the trend continues, your company’s market share will shrink. Even if your net results were break-even, the business isn’t growing its revenue. In the long term, this can challenge a company’s ability to compete and innovate. 

 Sales 

  • On average, 70-95% of revenue comes from upsells and renewals.

  • On average, upselling increases total revenue by 10-30%.

  • 96% of visitors are not ready to buy, while 95% of buyers choose a business with sufficient content.

* Taken from Gitnux's "Sales Funnel Statistics 2023" *

 Featured Story of the Week 

Time for my monthly deck featuring the top 6 business tips I preach to my community 🙌 Learning is an ongoing - and never-ending process. Which is why we focus on several strategies and techniques monthly, cycling through several key areas year after year. 📆 Covering efficiency, management, sales and marketing, strategy, automation, operations, recruitment, and whatever comes up.