#AskPeshev 186: Who Is In Your Corner?

#AskPeshev 186: Who Is In Your Corner?

March 29, 2023

In today's highly competitive marketplace, it's essential to have the right business idea and the right team to work with—a team that works together seamlessly towards a common goal. In this 186th edition of #AskPeshev, we ask you an important question: Are you a team player? We delve into the concept of team dynamics and explore how it affects the success of your business.Plus, one of the highlights this week is my latest blog post on how to hire a smart business assistant who can assist you in so many ways and how to make the most out of a business idea. Every week, we get into action with the Growth Shuttle community--the community for executives, managers, and entrepreneurs. Join us 🚀 Mario My Take 8 Step-by-Step Guide To Hiring a Smart Business Assistant and Focus Only On Increasing Your Business ValueAlthough it can be a rewarding journey, being an entrepreneur also has its share of difficulties. You must be a jack of all trades and a master of all hats if you want to succeed in running a business. If you’re managing a tiny firm, this might be a daunting undertaking. You must juggle a number of tasks, including managing finances, providing customer service, developing marketing strategies, and managing daily operations.Read more…

 Business Strategy 

  • DOW: 32,394 (-0.12%)

  • NASDAQ: 11,716 (-0.45%)

  • S&P: 3,971 (-0.16%)

*Economy numbers as of March 28th close*

As 2023 races ahead, many small business owners are looking for solutions to help keep their businesses afloat and compete in an ever-changing business landscape. The challenge can be complex but not impossible. With the right strategies, small business owners can successfully navigate these uncertain times and grow stronger.Read more… Management 

Forbes: 4 Strategies To Improve Your B2B Sales Team's PerformanceAs a B2B sales leader, one of your most important responsibilities is to ensure that your team is performing at its best. Not only does your team have to perform to achieve quotas, but they also need to know how to engage with external stakeholders at multiple levels as well as how to project manage internal and external teams to achieve deal closure. Unlike B2C sales, in which deal sizes are generally smaller, and the sales cycles are generally shorter, these things are particularly important in the field of B2B sales management.Read more… Recruitment 

  • 2023 Companies with layoffs: 529

  • 153,873 Employees were laid off in 2023

  • Indeed laid off 2,200 employees, which is 15% of the staff

*  Statistic was taken from layoffs.fyi as of March 29th  *Entrepreneur: Not Hiring? You Still Need a Recruitment PlanWhen Trey Winthrop, CEO of Bob's Red Mill, learned that a 30-year employee was thinking of retiring, he started recruiting — even though that post-work date wouldn't happen for another two years. It's just part of the company's ongoing recruitment strategy. "As an employee-owned company, we have collaborative teams who continually seek to improve processes and identify the right people are in the right positions. This mindset allows us to leverage employee owners' institutional knowledge to attract, train and retain highly qualified candidates," Winthrop says of the whole-grain foods manufacturer and Principal® client based in Oregon.Read more…

 Breaking News 🚨

  • Adnan Syed’s murder conviction in the death of Hae Min Lee has been has reinstated, months after he was freed.

  • Former VP Pence has been ordered to testify in the special counsel’s investigation into former President Trump’s efforts to overturn the 2020 election.

  • Israeli PM Netanyahu pauses judicial reforms that would give him more power after protests erupt across Israel.

 Marketing 

  • Why don't many successful people spend time on social media?

  • among Fortune 1000, senior directors and VPs are often unheard of. 👩‍💻

  • Attention doesn't always convert. Think of all motivational accounts or entertainment channels with funny cats and dogs, or hilarious GIFs.

* Taken from my LinkedIn Post regarding Successful people and social media *

When you're building a brand on social media, you shouldn't follow back every account that follows you. Social media is the new front door for small businesses and forms an integral part of any business’s marketing plan. Many people discover and follow small businesses via social platforms like Twitter, Instagram, and Facebook, so a sound social media strategy is essential for your business. 

 Sales 

  • You own a wonderful building in a less populated area equipped with the whole book collection since Babylon.

  • Inbound: add more and more content, organize your libraries by categories, hire greeting staff who will welcome and smile all day, navigate potential visitors to the right area, and place some directional labels at the front door.

  • Outbound: call each and every newspaper in town, promote your library there, contact all universities and give talks on-site, and buy ads on radio and TV stations.

* Taken from my " Building an Effective Marketing Strategy" blog *

The amount of data available for decision-making and performance monitoring is growing constantly. The same is true for the potency of analytics and artificial intelligence. But not all companies are taking full advantage of data and analytics to drive growth.

 Featured Story of the Week 

"Ideas are a dime a dozen." Rings a bell? 🔔 As with most of my ramblings online, another controversial topic keeps me up at night. Ideas alone won't do much. Dreamers can keep pumping new imaginary products or tools or inventions on a concept level. 💤 Execution is what matters. Product-market fit, pricing, personas, establishing the proper acquisition channels and partnerships. Oh, and implementing the MVP along the way. 😄 BUT: Ideas can be instrumental if you work with the right people. 👩‍💼 Why?