#AskPeshev 183: Transitioning From a Dreamer To a Doer

#AskPeshev 183: Transitioning From a Dreamer To a Doer

March 08, 2023

How to transition from a dreamer (Visionaire) to a doer?1. Build an action plan2. Aim for weekly wins3. Small but mandatory daily steps (call 5 prospects or email 15 people)4. Track down KPIs5. Obsess around the value prop6. Iterate your offer7. Make it better8. SCALEUnless you want to take the long and winding road, make the first step.Then, scale when you're ready. 🚀 (This week's newsletter has the most-read articles around the web. Don't miss it!)Mario My Take 6 KPIs Your Hire Needs to Hit to Pass the Probation PeriodRegardless of whether you enforce a probationary period or not, you need to ensure that your new hire has completed the onboarding process successfully and fits the organizational culture. Even the best recruiters out there can’t gauge employment efficiency during the interview cycle. And several studies, including a recent survey by Checkster Research, show that 78% of applicants misrepresent themselves.Read more…

 Business Strategy 

  • DOW: 32,431 (-0.11%)

  • NASDAQ: 11,539 (-1.64%)

  • S&P: 3,986 (-1.53%)

*Economy numbers as of March 8th*

Businesses worldwide are undergoing digital transformation and dominating the market today. Small companies are also harnessing digital transformation’s power, modernizing business models, optimizing internal processes and building new value chains. According to Cisco, they are expected to increase GDP growth by about $2.3 trillion by speeding the digital transformation initiatives.Read more… Management 

  • 77% of brands believe CX is a key competitive differentiator

  • The global CX Management market reached USD 8.79 billion in 2021 and is expected to grow 18.1% every year from 2022 to 2030

  • 61% of consumers will pay at least 5% more if they know they’ll get a good customer experience 

* Statistics taken from CMSWire's Top Customer Experience Statistics in 2023 *Harvard Business Review: Executives Need to Invest in Understanding the Customer ExperienceCall it a sixth sense on the part of consumers. When connecting with a company to make a purchase or get a question answered — be it on a sales floor, over the phone, or online — one can intuitively sense the environment of that company. They can tell whether it’s an inspiring and innovative place to work and cares about its customers and community, or is a terrible place to work that doesn’t respect customers and has a stagnant corporate culture.Read more… Recruitment 

  • Q4 2022 Productivity: +1.7%

  • Unemployment Rate: 3.4%

  • Consumer Price Index January '23: +0.5%

*  Statistic taken from The US Bureau of Labor Statistics  *Business Standard: Workplace imbalance hurting, expect employee engagement in 2023: ExpertsWith resignations and layoffs dominating trends post-Covid, HR leaders anticipate focus on employee engagement, hybrid work model and greater tech investment to improve efficiency. Workplace imbalance has been the reigning theme since the start of the pandemic. In the early months of the pandemic came the great sacking.Read more…

 Breaking News ðŸš¨

  • Two Americans who were kidnapped at gunpoint after crossing the border into northern Mexico last week are now dead, a Mexican governor says. One of the surviving victims is wounded and the other is unharmed, the governor says.

  • Voters in Oklahoma reject a ballot measure that would have legalized recreational marijuana in the state for adults 21 and older, CNN projects.

  • The US is planning to relax Covid testing restrictions for travelers from China as soon as Friday, a source says

 Marketing 

  • Ad spending in the Social Media Advertising segment is projected to reach US$268.70bn in 2023.

  • Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 9.40%, resulting in a projected market volume of US$384.90bn by 2027.

  • In global comparison, most ad spending will be generated in China (US$96,030.00m in 2023).

*Statistics taken from Statista's "Social Media Advertising - Worldwide" *

With an ever-evolving landscape, marketing leaders are once again being asked to revisit their social media marketing strategies. It should come as no surprise that social marketing will continue to be a critical element of strategies in 2023, supporting the entire customer journey with social advertising as the top allocated budget for digital channels. 

 Sales 

  • March Tech Companies with layoffs: 31

  • Employees Laid off: 3850

  • 465 Tech Companies have laid off 126,057 Employees in 2023

 

* Sta

tistics relevant to March 8th, Statistics taken from layoffs.fyi *

​Sales managers: There is never a bad time to examine your sales management style and to see if you’re making any of these sales mistakes. If you are, it’s not too late to fix them so you can manage and lead your sales team to success. 

 Featured Story of the Week 

There are 33.2 million small businesses in the United States in 2023. But how many founders have spent over a decade in senior management, leading teams, closing deals, or managing P&Ls themselves? The gap between business expectations, finding product-market fit, selling a product AND the number of founders is growing. This is why my mission is to educate my audience one step at a time. (Or every month with the strategies I employ and focus on myself).