#AskPeshev 166: A Problem Half-Solved

For this week's newsletter, let's have a fun exercise. Answer this question briefly: What is your number 1 business pain point right now?Charles Kettering, head of research at General Motors from 1920 to 1947, is famously quoted as saying, “A Problem Well Stated is Half Solved”. It essentially means that if you could define your problem, you have already taken the most essential step to solving it and that is, to acknowledge you are having a problem.So, share with us that one business pain point, and let's see if we could work together on it 🚀By the way, the monthly tips deck for November is now out!Read the most helpful tips around recruitment and let us know if you have any questions about any of the featured business tips.Just hit "Reply" now.Mario

 Business Strategy  

CFO: 75% of CFOs Say Economic Disruption is 2023’s Biggest Challenge: Weekly Stat

As the consensus of economic trouble en route for 2023 grows, finance executives are compiling different strategies to prepare to do business in a new economic landscape. CFOs have a full plate of challenges in the upcoming year, including supply chain woes, ESG policies, adjusting their tactics in a stiff labor market, and continuing to research and invest in new technologies.Read more… Management INC: Google's Wildly Simple Strategy to Increase Productivity Is Also Making Staff Surprisingly HappyGoogle is one of the world's most attractive employers. Its prestige alone is enough to attract the masses -- never mind its above-average salaries and office spaces that resemble some of the best hotels, with professionally-designed spaces, on-site restaurants, fitness centers, and massages. But it's not just its office spaces, free food, or clout that keeps Googlers happy in their roles. In fact, it's something most would guess would send staff running.Read more… Recruitment Strategy+Business: Younger Workers Want Training, Flexibility, And TransparencyWhen business leaders look to the future, they need to consider external factors like the market forces shaping their industry. But they also have to take a close look at an important internal factor: the younger people who represent the future workforce. Understanding the wants and needs of younger workers can give companies a clear talent advantage.Read more… Marketing WSJ: Airbnb Says Its Focus on Brand Marketing Instead of Search Is WorkingAirbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said.Read more… Sales MDM: Keys to Adopting a Customer-Centric Distribution Sales StrategyMarket research shows that business-to-business selling continues to evolve and the purchasing journey has changed drastically in recent years, hence the need for a customer-centric distribution sales strategy. B2B buyers are smarter and understand more about their procurement needs than ever before, requiring sellers to be more agile and adaptable to meet their needs.Read more… Featured Stories of the Week #AskPeshev: How Can I Be an Accepted Worldwide Marketing Consultant?Reverse-engineer what you respect in other world-known marketing consultants out there and the rest will follow. Start by asking the right questions: What have they done? Where do you see them? What are they known for? What interviews with them feature often?Read more…November 2022 Top Business TipsThis is the weirdest November I can remember for the past decade or so. Between hyperinflation, layoffs, and companies bouncing back and forth from remote exile to mass cutoffs, my November tips revolve primarily around job applications and building healthy cultures. What's top of mind for you until the end of the year?Read more…