#AskPeshev 163: In For The Long Haul

#AskPeshev 163: In For The Long Haul 🚀

October 20, 2022

How do you ensure longevity in a business?First, you set yourself up for success. Don’t get into a business with a defeated mindset.Next, armor up with training, equipping, and coaching. Don’t go to war empty-handed. Then, hit reset—At any time, and as many times as you need to, but never quit.We’re in this for the long haul. Hold on tight—and, read this week’s newsletter for the most strategic ways you could approach the biggest business problems these days. 🚀Mario

 Business Strategy  

We can feel that the economy is slowing. Perhaps, as many analysts predict, we are even headed into a recession. Venture capitalist and private equity firms are putting less capital to work in 2022 and fund-raising for entrepreneurs is getting difficult and going to get worse. But as we know, startups and small businesses are fundamentally different from larger companies. And as such, recessions affect them differently.Read more… Management MIT Sloan Management Review: What Outperformers Do Differently to Tap Internal TalentIn a tight labor market, companies are in trouble when career growth opportunities within the organization are misaligned with the needs of employees. According to Pew Center Research data, more than 60% of U.S. employees who quit their jobs in the past year cited a lack of career advancement opportunities as a leading reason for leaving, and a recent study by researchers at the MIT Sloan School of Management, New York University’s Stern School of Business, and Revelio Labs found that lateral career opportunities are more than twice as important as compensation in predicting employee retention.Read more… Recruitment People Management: Half Of Employers Upskilling Workforce In Response To Hiring Challenges, Survey FindsHalf (50 per cent) of employers are offering training to upskill their employees in light of current hiring challenges, a survey has revealed. The study found that in response to recruitment challenges and skills gaps, a third (33 per cent) were offering an apprenticeship programme and a quarter (26 per cent) were offering bursaries and scholarships in underskilled areas of the business.Read more… Marketing North Bay Business Journal: Google’s Changing Algorithm Means Your Business Digital Marketing Strategy Needs To Change TooMarketers, I have a question for you: Do you feel like content marketing and SEO are at odds? If so, you're not alone. It's a common misconception that SEO and content marketing are two completely separate entities that can't coexist. But the truth is that they are two sides of the same coin. Both SEO and content marketing are important pieces of the puzzle regarding driving traffic to your website and growing your business.Read more… Sales Gartner: 7 Technology Disruptions That Will Completely Change SalesSales technology is pervasive in sales culture and increasingly affecting sales’ go-to-market strategy. According to a recent Gartner survey, more than eight in 10 senior sales leaders believe effective use of technology is important for meeting revenue targets. So it’s no surprise that 7 in 10 sales organizations planned to increase their sales tech spend in 2022.Read more… Featured Story of the Week How Much Does a Business Consultant Cost: Consulting Fees and Pricing StructureConsulting fees and pricing can be structured in several ways. But like in most businesses offering services, the number one challenge is pricing their offers. Pricing products is easier than pricing services because, with products, you can easily trace the production costs. However, with services, determining the value of what constitutes your services — time, staff, expertise  — is highly subjective.Read more…