#AskPeshev 162: Fight or flight? Navigate!

A lot of people choose between fight or flight, but experienced and equipped business leaders navigate.Navigating involves your working around situations and using every opportunity to your advantage. This newsletter features the different ways you could navigate certain business aspects. Dive deep into each of the articles featured NOW.Let me guide you. Hit "Reply" for your questions. 🚀Mario

 Business Strategy  

Construction Management: Is Work-Life Balance Dead? Building Back Value

As we face the challenges of a global downturn impacted by war, recovery from a pandemic, soaring inflation, spiralling energy costs, and supply-chain shortages, is the concept of work-life balance dead in the water? Is it time to consign this to the waste once and for all? Or do businesses and individuals need a rethink?Read more… Management CIO: Skills And Traits Of Elite Product ManagersThe days when IT was left to its own (literal) devices, content to work on the tech side of various projects, are on their way out. IT organizations are shifting to product-based methodologies, in which cross-functional teams made up of both tech and business pros focus on a single product or service offering. This organizational shift has given new importance to the product manager, who serves as the leader for such a team and acts as the point person throughout the product’s lifecycle.Read more… Recruitment Fierce Pharma: How to Navigate the Hiring Process in a Salary Inflated MarketCovid-19 changed the landscape of life sciences staffing. Companies’ hiring surged as funding soared in order to increase speed of development, which resulted in great science - but approaching 2023, the going rate for salaries has never been higher. Qualified candidates have competing offers on the table, so organizations must be prepared to stand out.Read more… Marketing Forbes: How Keyword Research And Search Intent Are Becoming Vital To Marketing StrategiesIn today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. However, many business leaders don’t understand the key research components needed to run a successful SEO campaign. All too often, I see companies choose target keywords based on gut feeling without having conducted the proper research. This approach causes businesses to invest time and resources into ranking for a keyword that won’t impact their bottom line.Read more… Sales HBR: B2B Selling Is in Trouble. Deep Sales Is the Answer.B2B selling is in trouble. The industry is at an inflection point. Traditional sales methods are failing: only 5% of the buyer’s journey is spent with a salesperson, Gartner finds; email response rates have declined by 30%, according to HubSpot; and nearly 68% of organizations reported missing sales targets in July 2022 (Pavilion).Read more… Featured Story of the Week Recruiter: Little Interest in an Open Position? 9 Tips for Increasing the Number of ApplicationsToday’s Question: If you’re facing a lack of interest in one of your open positions, what’s one thing you can do to increase the number of applications coming in? Why does this work so well? These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization composed of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs.Read more…