#AskPeshev 161: Future-Focused

#AskPeshev 161: Future-Focused

October 06, 2022

Are you future-focused? How much of your time and effort do you spend on thinking about what the future may bring and how you can improve your odds of a great one?Your foresight can be your power.Prepare to shape your future to your advantage when you read this week’s must-read articles.I’m here to help you with your questions. Just hit "Reply" 🚀Mario

 Business Strategy  

While a few firms—the digital giants—are winning big from digital technology, many large firms are investing heavily in digital, by recruiting IT specialists and spending on digital technology—including artificial intelligence, cloud computing, machine learning, and algorithmic decision-making, yet getting disappointing returns.Read more… Management HR Exchange Network: Employee Engagement And Experience For The Post-Covid WorldEmployee engagement and experience is the cornerstone of any Human Resources strategy. Everything HR leaders touch on – from the hiring process to performance reviews and succession planning – relates to the experience of workers. Therefore, HR carries the heavy burden of ensuring job satisfaction, which is the key to retention.Read more… Recruitment Gartner: What Will HR Focus on in 2023?These are the top 5 strategic initiatives HR leaders are prioritizing heading into 2023. HR leaders face a historic amount of disruption, and their timeline from planning to action keeps shrinking while the imperatives increase. Here’s what HR leaders say about the challenges and opportunities.Read more… Marketing Sprout Social: How Digital Content Creators Are Reshaping Brand StrategiesWelcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy.Read more… Sales Forbes: How To Shorten The Sales Cycle Through Effective B2B ContentThree out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the B2B sales process is incredibly complex. Because it's an expensive, high-stakes decision with multiple stakeholders, it's critical to find ways to maintain your customers' attention along the way. That's where effective content comes in.Read more… Featured Story of the Week LinkedIn: What Determines Content That Converts?Here's a quick primer on creating content that converts. When it comes to formats and intent... That's the go-to handbook that you can refer to (or even print if you feel like it). What's your #1 tip for crafting content that resonates with your audience?Read more…