#AskPeshev 160: Still Traditional?

The shift from a traditional method or point of view can be a big leap for many who have built their businesses from their traditional perspective. But are the traditional ways truly things of the past?How do you re-evaluate your current approaches vis-a-vis the traditional ones? What should you focus on and prioritize?This week's featured articles around the web highlight the key areas of your business that you must digitalize, reconfigure, or re-assess. Have a good read! For any questions, just hit "Reply" 🚀Mario

 Business Strategy  

The Importance Of Truly Digitizing Self-Service

Delivering the kind of automated service customers want requires a digital strategy that encompasses technological and people-oriented changes. Most organizations recognize the importance of giving customers multiple options for solving their issues, yet many struggle to provide strong customer service in every channel.Read more… Management In The Shift To Hybrid Work, Don’t Overlook Your In-Person WorkforceBusiness leaders are highly focused on the shift to hybrid and remote work right now, but they may be overlooking the in-person workforce—factory workers, nurses, delivery people, retail staff, and others whose jobs cannot be done remotely. According to PwC’s recent Global Workforce Hopes and Fears Survey 2022, these workers are significantly less engaged and less satisfied than people who can work from home, and more than one-third of them may soon look for another job.Read more… Recruitment Employers React to ‘Confusing’ Labor Market with Layoffs, Retention PlansIt's a perplexing time. Employers desperate to hire and retain talent are planning layoffs and hiring freezes. Organizations addressing labor shortages are boosting pay and benefits to attract candidates while also taking steps to reduce headcount.Read more… Marketing Reconfiguring Your Enterprise Marketing StrategyAt times of instability, like epidemic or war, businesses usually drop their marketing budgets as they get ready for less income and volatility. In fact, last year showed the most significant drop in recent history. It usually takes some months for businesses to adapt to the new "normal."Read more… Sales How to Use Marketing Automation to Create Contextual Sales ConversationsHave you ever had a sales conversation that just didn't click? Imagine getting a call from a sales rep about a new CRM system. He doesn't really know much about your business or why you need to implement a CRM system. He just tells you the system is fantastic and all the great things it can do; he assumes it would be a great fit.Read more… Featured Story of the Week LinkedIn: Why Traditional Marketers Struggle in B2BThere's a particular reason why medical professionals spend years specializing in a certain field of work. Also, would you entrust your tax lawyer with a criminal or family law case? As marketing is predominantly occupying the B2C world, transitioning to B2B is a tough exercise for seasoned professionals. What makes a great marketing person for a B2C brand does not necessarily apply to a sophisticated B2B funnel. These are the main obstacles I keep seeing in marketers transitioning to B2B. What are yours - or if you've gone through that path, what was the biggest blocker to overcome?Read more…