#AskPeshev 155: What Does The Future Look Like?

What does the future look like for your business? Looking ahead will help you know as early as now what risks are coming your way so you could get more time to plan and respond to these risks.Here are the latest stats from PwC Pulse Survey:

• 72% say capitalizing on digital transformation initiatives is very important to growth in 2022

• 62% say that policy shifts in technology and data are leading to the most change in their business

• 51% say that increasing agility is very important to their company’s ability to grow

With some insights into the latest trends, have you figured out your next steps?Here's a tip: Read this newsletter's featured articles around the web. 🚀 Hit "Reply" now for a more in-depth discussion and advisory on your biggest business problems. 📱  Mario

 Business Strategy Barrons: Future Returns: A Revenue-Based Strategy for Boosting Diverse BusinessesEntrepreneurs who build businesses in smaller cities and in low-income communities, often don’t have the personal credit profile or assets to access the capital they need from banks and investment firms to grow their companies. Revenue-based financing—where investors provide capital in return for a percentage of revenue—has become a solution advocated by foundations and social impact investment firms as an affordable option for underserved business owners in the U.S.Read more… Management MIT Sloan Management Review: The Cognitive Shortcut That Clouds Decision-MakingMeetings are as effective over Zoom as they are face-to-face. A four-day workweek makes employees more productive. Few complaints means customers are happy. Innovation requires disruption. Business leaders regularly confront these and similar claims. But what makes people believe that they are true? And, more critically, how do such claims affect strategic decisions? We live in a time of unprecedented access to information that’s available anytime and anywhere. Even when we don’t actively seek out opinions, reviews, and social media posts, we are constantly subjected to them.Read more… Recruitment PR Newswire: Nearly Half (48% each) of Gen Z and Millennials With Work Experience Have Applied to Jobs They Found via Social MediaA new U.S. study conducted online on behalf of CareerArc by The Harris Poll among more than 2,000 U.S. adults ages 18+ who have ever had a job, reveals that while 86% of employed Americans say they are very or somewhat happy in their current job, 50% are currently looking for a new job, 36% passively and 14% actively. And jobseekers are turning to social media to find work: 58% of jobseekers search for information about potential employers on social media and 48% of both Gen Z (ages 18-25) and Millennials (ages 26-41) with work experience have applied to job opportunities they found on social media. The study further showcases how jobseekers interact with social media in the job search process as well as employees' involvement in sharing their company's social media content on personal social channels.Read more… Marketing Entrepreneur: Why Being Specific Is the Key to Successful Marketing (and How to Do It)As an entrepreneur or business owner, it's easy to think your marketing salvation lies in the next quick tip or hack. You think to yourself, "If I just have the right tool, script or template, I can start winning." But in reality, quick hacks only get you so far without the right marketing strategy or framework in place. You need a system to put them into, otherwise it's nothing more than a mismatched collection of random techniques.Read more… Sales TechRepublic: How Companies Can Increase Revenue With Hybrid SellingThe recent State of Selling Survey of Showpad—a sales enablement technology company—reveals just how significant the hybrid selling trend has become for businesses. Organizations not equipped with the right tools, technology and resources, are losing $1.6 million in annual revenue due to poor digital sales deployment. Additionally, sellers, also poorly equipped, lose nearly $210,000 in commissions annually.Read more… Featured Story of the Week WorkLife: Empathy Fatigue Continues to Weigh on Business LeadersWhen Daniel Cook lost one of his closest friends to coronavirus last March, he didn’t have the luxury of taking a lot of time off. After all, as a top executive of a busy law firm, he’s got a full plate — including the care of fellow employees suffering the effects of the protracted pandemic. In the age of Covid-19, “there have been multiple times when I have prioritized my employees’ needs over mine in order for them to power through their burnout and be able to complete their work,” said Cook, who heads business development, HR and team motivation at law firm Mullen and Mullen in Dallas. However, he admitted, “there are times when I am so drained I cannot think of how to support my employees.”Read more…