#AskPeshev 154: Maximum ROI

Are you always in pursuit of the maximum ROI?This week, we're featuring articles that can help you maximize the return potential of your investment in some of the major areas of your business.But while ROI is usually not promised, only those who take the risks and brave the possibilities can truly achieve success.Check out every feature below and don't forget to hit "Reply" if you have any questions 🚀  Mario

 Business Strategy Little Black Book: Why Customer Advocacy Is Critical for Business GrowthWant to grow your B2B business? Make customer advocacy a priority. Customer advocacy, that is getting customers to be your champions and explaining how your product or service solves their key business problems, is critical for any B2B demand-generation strategy. Done well, and it can slash sales-enablement time, drive demand organically and ensure sales and marketing work cohesively, especially when companies are growing in new and emerging markets. Read more… Management Forbes: Communications Lessons From the Pandemic Are Transferrable to BusinessCommunication in business is important for fostering relationships between staff and management, improving morale and efficiency and keeping employees in the loop. Communication breakdowns can be disastrous and have a far-reaching impact. The United States’ disjointed crisis response during the pandemic is a prime example of why good crisis communications make a difference. During the pandemic, misinformation proliferated because government agencies, religious groups and even health organizations promoted mixed messages that were often confusing and conflicting.Read more… Recruitment Recruiter: Partnering With a University to Find Top Talent? 12 Tips for SuccessToday’s Question: For companies that are considering partnering with universities to recruit the best young talent, what’s one tip you’d offer them for how to make it a successful endeavor, and why? These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization composed of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobsRead more… Marketing CMSWire: B2B Marketers Must Embrace New Vision of Lift-Based MetricsWhat’s the best way to determine your B2B marketing’s effectiveness? B2B marketers are frustrated — and finding it difficult to demonstrate their full value along the lengthy buyer journey from awareness to purchase. A marketing campaign’s effectiveness is more transparent for business-to-consumer (B2C) marketers due to a short sales cycle that involves one emotion-based decision maker who purchases on the spot or shortly thereafter.For business-to-business (B2B) marketers, the sale is more complex, involving more interactions, more decision makers and more time.Read more… Sales Adweek: Looking for Maximum ROI? Develop a Precision Marketing StrategyConsumers’ brand interactions today look more like a pinball bouncing off multichannel touchpoints than the traditional model of linear movement through a funnel. This complicates marketers’ age-old goal to get the right message in front of the right customer at the right time—from high-level brand awareness ads to those that drive real-time sales. With tight budgets and CMOs’ imperative to accelerate growth, it’s important to ensure consumers are viewing high-performing, relevant content whenever they reach the point of decision.Read more… Featured Story of the Week LinkedIn: How to Manage Interruptions At WorkFocus time is extremely rare in most digital jobs out there. Especially in a management role, allotting enough time to bigger picture work, strategy, road mapping, and whiteboarding is a luxury. Yet, there are certain ways you can carve some time for thinking through. What are your life hacks to accommodate for planning sessions?Read more…