#AskPeshev 152: As The World Shifts

As the world shifts, do you shift with it? In what direction?An upward direction seems to be the goal for most business people. After all, moving upward often connotes growth.But, managing a business is nothing like running on a straight path. It's more like doing a circus with a wheel—there are opposing directions, but any direction can work in your favor for as long as you maintain your balance.Balance, as with everything, means stability amidst the chaos—or, especially when in chaos.Here are some must-read features around the web that will move you into rethinking the direction you're taking.Hit "reply" if you have any questions or schedule a call with me 📱 Mario

 Business Strategy Harvard Business Review: As the World Shifts, So Should LeadersMore than 20 years ago my colleague Anthony Mayo and I launched the most ambitious research project I’ve ever undertaken. We started with a question: What are the defining characteristics of extraordinary business leaders? To answer it, we created a list of 1,000 outstanding 20th-century American business leaders and studied each in depth.Read more… Management SecurityIntelligence: The Past, Present and Future of Endpoint Management SolutionsEndpoint management is a simple concept that’s become more complex over time. Initially, it was about provisioning and managing the computers and devices that people use in your organization in the bring your own device (BYOD) and mobile computing era. Then the Internet of Things (IoT) made things far more complex. And now perimeter security is being replaced by zero trust. The evolution of endpoint management is one of tackling increasing complexity.Read more… Recruitment Talent Management: Modern Talent Acquisition Goes Beyond HiringIn the haste to fill open roles, some companies are “hiring scared,” says Lisa Gonzales, CEO of ELKALYNE, a boutique talent acquisition firm with a focus on diverse IT and marketing talent. She compares this approach to musical chairs, when the music stops and people scramble for a chair so as not to end up empty-handed. U.S. unemployment continues to fall, sitting at 3.6 percent in May 2022 and indicating an economy at full employment. Still, job openings outnumber available workers by nearly 5 million. Employers report struggling to fill their open roles — competition for talent is on.Read more… Marketing Harvard Business Review: Closing the Gap Between Digital Marketing Spending and PerformanceMarketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their budgets to digital marketing activities and are planning to increase spending by another 16% in 2023.Read more… Sales Search Engine Journal: 5 Actionable Strategies To Improve Local Customer Experience At ScaleCustomer experience (CX) is more than just a buzzword – it’s what shapes a customer’s impression of your brand and how they talk about you with their friends, family, and business partners. But as you think about scaling your CX efforts and local experience optimization, you may be wondering – where do you begin? When it comes to thinking about your CX, you’ll want to consider your company’s: Local business listings, such as your Google Business Profile or your place on Apple Maps...Read more… Featured Story of the Week Recruiter: Partnering With a University to Find Top Talent? 12 TipsToday’s Question: For companies that are considering partnering with universities to recruit the best young talent, what’s one tip you’d offer them for how to make it a successful endeavor, and why? These answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization composed of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs.Read more…