#AskPeshev 151: Finding Clarity

How do you find clarity? For many, journaling works. Meditating, too!But do you know what can do wonders? Talking to someone.  Talking to someone you could trust enough you’d be open to sharing what actually clouds your mind can be very therapeutic and liberating. This week’s newsletter highlights some of the most pressing matters that need your attention ASAP. If you’d like us to talk for a strategy call on any of these issues, hit “Reply” so we can schedule right away. 📱 Mario

 Business Strategy MIT Sloan: Strategically Engaging With Innovation EcosystemsCompetitive pressure to innovate is driving companies to seek new ideas well beyond their own walls. But sponsoring the occasional hackathon or having one-off, uncoordinated interactions with a startup accelerator won’t contribute much to boosting an organization’s innovation capabilities. Many companies are missing an opportunity that’s close to home by overlooking or failing to effectively tap innovation ecosystems in their regions.Read more… Management Forbes: Eight Effective Ways To Help Employees Create Clear, Meaningful Career PathsEmployees are searching for employers who take an interest in their career trajectory and genuinely care about their future with the company. If an employee doesn't believe they're truly valued, they may choose to find an employer who does value them, which is why it's so important for businesses to focus on professional development. Employers hoping to retain employees and leverage overall team happiness must work with their staff to develop well-planned pathways for their time at the company.Read more… Recruitment Entrepreneur: Taking an Employee-First Approach to Hiring in Today's Remote-First ClimateFor most of my nearly 25-year career in B2B software sales and marketing, I have worked as a remote employee. But when I started in 2000, this way of working was fairly uncommon. Those of us with remote jobs learned to favor the arrangement for the same reasons that so many of today's post-pandemic employees and companies are advocating for remote-first or hybrid jobs.Read more… Marketing Forbes: How B2B Companies Can Leverage Instagram For MarketingWhile Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ideal for reaching B2C audiences, but B2B companies may not consider Instagram an option as a potential marketing channel for their organizations. However, B2B companies shouldn’t write this affordable and effective marketing channel off.Read more… Sales Entrepreneur: 7 Ways Leading Companies Boost Repeat SalesSome businesses focus too much on new customer acquisition and neglect repeat sales. The goal and allocation of resources are dedicated to bringing in new customers, rather than cultivating the customers who have already given them business. In a competitive market, neglecting existing customers puts you in a position to lose them to your rivals. Here is how you can earn and boost repeat sales to keep both new and existing customers coming back for more.Read more… Featured Story of the Week LinkedIn: 2022 July Business TipsLessons learned and focus areas in July—dive into the monthly deck for more!Read more…