#AskPeshev 150: Strengthening Your Core

Having a strong core allows you to function well as it helps prevent falls and supports your body.

In the same way, strengthening the core aspects of your business provides you with balance and stability to move in any direction and thrive through the tough times.

How do you strengthen your core? Primarily, you train.

Let’s hit some core exercises with this week's must-read articles!

Should you need help or have questions about the biggest business challenges, hit "Reply" and let's train together! 💪 Mario

 Business Strategy strategy+business: Six Reasons Successful Leaders Love QuestionsIt has become a habit of mine to kick off my presentations by inviting people to write down a question. I ask people to follow two rules: the question must be relevant to the context—typically, leaders meeting in or across organizations to discuss leadership—and it must be important to the person asking the question to get an answer.Read more… Management Entrepreneur: Take This Simple $500 Action Step to Strengthen Culture at Your Small BusinessEnsuring that your employees stay motivated and satisfied at your company can be daunting, but it's vital. Motivated workers bring benefits that go beyond simple productivity. Competition can be a healthy motivator. It doesn't have to be cutthroat, either. As a business leader, you should encourage friendly competition that shows team members you not only want to maintain a fun, positive culture but also listen to their ideas.Read more… Recruitment VentureBeat: How AI and Video Are Redefining Talent RecruitmentWhile there’s a vast amount of data available for HR and talent analytics today, most organizations are still not reaping the benefits of their analytics investments. Gartner reports that just 21% of HR leaders use data to “shape talent acquisition and recruiting strategies, improve employee engagement and inform other business decisions.” As the report notes, more data doesn’t necessarily mean more action.Read more… Marketing Adweek: How Marketing Leaders Can Prepare for a RecessionAll signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes Lions in June. As the stock market continues its unpredictable trajectory and CMOs face a multitude of uncertainties, it’s critical we bring the recession into perspective now by focusing on what we know. What do we know? When we examine previous recessions, we discover economists and strategists tackled the same issues brands are facing now.Read more… Sales Forbes: The New Reality Of B2B SellingThere’s a new reality in B2B selling as environmental conditions and market forces have drastically shifted over the past five years: Covid-19 has accelerated the digitization of B2B sales, product-led growth (PLG) is no longer just for startups and sales playbooks now reward consumption and usage rather than just a signed contract. Today’s winners in the modern B2B marketplace will take advantage of these new trends and not hesitate to throw out old playbooks.Read more… Featured Story of the Week LinkedIn: Reasons Businesses Need Core ValuesA successful army conquering a new target is only as strong as the weakest unit. In business terms - it's about alignment: mission and vision statements, roadmaps, and... CORE VALUES! Here's why you need to stop doing whatever you're into now, read this deck, and draft down your first iteration of core company values.Read more…