#AskPeshev 146: My Latest Blog Post Is Now Out!

My latest blog post is now out! 🎉 Check it out here under the featured stories of the week (with my top business tips for May) 👌  Along with this is a new set of the latest news and updates around the web that you must read from start to finish 👍 There's so much going on right now but you can rely on our weekly updates to keep in the loop.After all, I am truly committed to growing with you 🚀 Mario

 Business Strategy Forbes: Using Thought Leadership To Grow Your BusinessHave you considered thought leadership as a pivotable tactic to grow your business? You may have already read my recent article that outlined the path to thought leadership. Now, you might be thinking, how can I use thought leadership to increase my revenue and capture more customers? For a business leader, thought leadership can take a lot of work. Consider the four steps in my previous article; simply building a network can seem like a daunting task for a business owner. Plus, as I said in that article, thought leadership is a long-game activity.Read more… Management Harvard Business Review: How Data Can Make Better ManagersLeading has long been thought of as a “soft” intuitive skill, while management was seen as a “hard” science. But those lines are blurring, and the days of purely intuitive decisions are over. Many leaders are already adopting a hybrid, “informed intuition” approach, where intuitive decisions are data-informed. Netflix, for example, blends sophisticated viewer analytics with years of experience when exploring new products.Read more… Recruitment The Wise Marketer: Recalibrating Employee Relationships: 4 Pillars of Success in a Post-Pandemic WorkplaceAnyone even tangentially attached to Human Resources this past year, or work in general (which means everyone), has heard about “The Great Resignation.” That term is so ubiquitous now you can’t seem to read a LinkedIn post or an article in a business magazine without at least one or two articles talking about the impact the “Great Resignation” has had on companies. Face it. Turnover and disengagement are extremely expensive for you and your company.Read more… Marketing MarketingProfs: How to Use Brand-Mapping to Position Your BusinessWhat's the first thing that comes to mind when you think of a particular product type? If it's electric cars, you probably think of Tesla. Internet search engines? That'd be Google. Men's shaving products? That's got to be Gillette (or maybe Dollar Shave Club). All those companies have one thing in common: successful branding. They've established themselves as market leaders in their respective sectors. There's a reason "google it" has become synonymous with searching online.Read more… Sales Customer Think: The Changing Face of Value in B2B SalesIt's been a while since my last blog, but I'm pleased to be returning to the action with an article that I wrote for the current issue of the International Journal of Sales Transformation, which I think you'll appreciate. It leads to the conclusion - which I suspect will come as no surprise to regular readers - that we need to stop talking about the "value" of our so-called "solutions" and start focusing on the value of our customer's outcomes... It seems as if the phrase “sell on value, not on price” must have been around since shortly after the dawn of B2B selling, and it would be hard to argue with the sentiment. But what do we actually mean by value - and perhaps more important, how do our customers perceive value?Read more… Featured Stories of the Week Mario Peshev: 12 Key Differences Between Coaching and Consulting I Didn’t ExpectThe past 20 years have uncovered a myriad of professions or titles that are loosely defined, or not immediately related to a clear connotation. A great example of this is depicted by one of my most popular posts which is about non-programmers called “developers” and the different technical titles. It made it to HackerNews years ago, and still shuffles around Twitter feeds I get looped into (including this morning). The difference between coaching and consulting has caused confusion among those who want to offer business coaching and consulting services.Read more…LinkedIn: Business Tips - May 2022My favorite business tips I doubled down on in May! Deck was supposed to go out last week but other priorities kicked in so here we are. Async is a recurring topic for me this year (and one I often get invited to discuss at events and on podcasts). Considering my odd working hours, I do my best work on weekends or late at night, which is why async is so imperative. Being able to catch up on Asana tasks, rearrange priorities, record Looms with instructions, review decks, and send video roadmaps for the week is probably 90% of my efficiency. (Other tips in the monthly deck - take a look and let me know what you're up to this month).Read more…