#AskPeshev 145: Lasting Impact

Happy Sunday!I aspire to be in a position of influence and here's why:I want to be in a position to create a lasting impact. After all, I've been a recipient of my own heroes in the industry.Because I've had the opportunities to learn and work with some of the best leaders, managers, entrepreneurs, executives, consultants, trainers, coaches, I'm passionate about sharing valuable lessons and insights on managing and scaling businesses. I believe that a really good way to positively impact people is to give back to the community.The featured story of this week's newsletter will tell you more about the path I've taken in this regard over the past years. Link below ⬇️ And if you want to catch up on my latest content on the web with my fellow YEC members, check out my profile on YEC. This newsletter is certainly a great platform for me to keep on doing what I'm passionate about so expect only the most insightful articles and features 🚀 Mario

 Business Strategy MITSloan: Unlock the Power of PurposeCompanies that have defined a values-based core purpose for their existence and pursue strategies aligned with that raison d’être can gain many advantages: greater focus, more engaged employees, more loyal customers, and better financial performance.1 It’s no wonder that developing a purpose statement is now on many business leaders’ agendas — especially as employees increasingly question their organization’s impact on communities and the planet.Read more… Management Strategy&: Three Ways to Prevent Hybrid Work From Breaking Your Company CultureHere’s a situation you might have experienced at your latest team huddle. Half of the group gathers in the conference room as the meeting is about to kick off. But your remote colleagues are busy trying to get connected, and several miss the first few minutes. The discussion gets repeatedly halted by echoes or silenced when remote employees are reminded to take themselves off mute. The conference room doesn’t have a video screen—or a functioning screen that anyone can figure out—so some people in the room dial in on their own laptops, defeating the purpose of an in-person meeting.Read more… Recruitment McKinsey & Company: Gone for Now, or Gone for Good? How to Play the New Talent Game and Win Back WorkersNo, you aren’t imagining it: workers are leaving your company faster than you can replace them. According to the US Bureau of Labor Statistics, more than 4.3 million people voluntarily quit their jobs in December 2021, slightly below a record high in November 2021. Their departures have left a huge hole in the labor market. The number of current job openings (10.9 million) exceeds the number of new hires (6.3 million).Read more… Marketing Entrepreneur: Your Brand Can Become Part of the Metaverse. Here's How.The metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. It’s a place where your brand needs to have a strong presence.Read more… Sales MarketingProfs: It's 2022: Do You Know Where Your Sales Reps Are?If you digitalize your sales processes, what happens to the sales team? A famous Forbes article tackled that question almost five years ago. Its title, "Death of a Salesman," is misleading because the author, Marie Wiese, did see a future for sales reps who were able to adapt to the brave new world of digital. But that was before COVID-19 struck. In this article, I'll revisit this subject in light of the lockdown experience, which resulted in the traditional sales channels of face-to-face contact and tradeshows closing overnight—for many months.Read more… Featured Story of the Week YEC: For Mario Peshev, YEC Publishing Broadens Audience and Expands InfluenceLike so many tech entrepreneurs, Mario Peshev built his first website when he was still a kid. “I got really passionate about it and studied tech in school and in college,” Mario recalls. He worked freelance gigs and had a few full-time jobs before he decided to pursue his own business, DevriX, full-time. The company’s stock in trade is all things WordPress — building and managing WordPress platforms as well as helping clients optimize their sales and marketing efforts.Read more…