#AskPeshev 144: Naivety vs Paranoia

To manage your business with the naivety that you can have everything under control could have an extremely detrimental effect on your business decisions.Being a successful entrepreneur requires a healthy amount of paranoia on a daily basis.Be alert. Never cease to learn.Let’s go over some of the most crucial topics this week in many key areas of our business: Strategy, Management, Recruitment, Marketing, and Sales.Plus! Check out the featured story of the week 🚀 Mario

 Business Strategy Entrepreneur: 5 Strategies to Ace the Difficult Conversations in Your BusinessWhether it's with investors, customers or employees, tough conversations in business are inevitable. Learning to handle these conversations well can often make or break a business, so here are some ways to tackle those hard moments whenever they come along.Read more… Management Forbes: Preventing Employee Burnout With Empathetic LeadershipNearly one-third of employees wish their organization would act with more empathy. Just let that sink in. According to a study published by the Workforce Institute at Ultimate Kronos Group (UKG) in September 2020, nearly half of respondents consider their organization’s ability to balance workloads to prevent fatigue and burnout a top priority during the pandemic. Burnout equally affects employees working remotely (43%) and in a physical workplace (43%).Read more… Recruitment The Wall Street Journal: Hiring Is Hard Enough. Now New Workers Are Vanishing Before They Even Start.Enervise Inc. recently found someone to fill a $75,000-a-year job. The new hire said he would move to Cincinnati and report to orientation at 8 a.m. on his first Monday. The day before, he emailed to say he had changed his mind. Taken aback, Aaron Dorfman, the recruiting manager for the facility-services and plumbing company, emailed back. No response. “I called, too, and it was just crickets,” he said.Read more… Marketing DevriX: The 6 Marketing Challenges of 2022 and How to Conquer ThemEvery year brings its own trials and opportunities in the marketing world, and 2022 will not be an exception. As marketing trends come and go, and as businesses use various marketing techniques to attract the customer base, one has to contemplate on how to navigate in the ever-changing marketing world. This is why we took a deeper look at the marketing crystal ball to see what comes next for businesses in terms of marketing for 2022 and beyond!Read more… Sales Entrepreneur: Why Your Franchise Depends on Strong Unit Economics, And 5 Ways To Strengthen ThemWhen prospective franchisees are evaluating franchise opportunities, one of the most crucial metrics to compare options is unit economics. Unit economics is a means by measuring, tracking and improving the performance of a franchise at the unit level. If a franchise doesn’t have strong unit economics, it’s not an investable concept — because without strong unit economics, you can’t have strong ROI.Read more… Featured Story of the Week LinkedIn: 15 Reasons I’m Allergic to Meetings 99% Of the Time1. 19 out of 20 meetings "could have been an email."2. Meetings require blocking time ahead. The more meetings, the less time to get work done.3. Preparing for meetings takes time. Even gaps between real work and meetings are not utilized effectively, moving to conf rooms or setting up Zoom or what be it.4. Meeting schedules are presumptuous. Life gets in the way and you're screwed if the nursery is closed or there's a delivery at home.Read more…