#AskPeshev 143: Here's To Leveling Up

Here's some good news!We've done a little tweaking in our template so from here on, we'll be featuring external highlights. Featured in this newsletter are not only my top stories for the week but also the latest news around the web—in case you missed them.Expect more news and updates curated especially for business leaders and top performers like you who want to level up a notch higher day after day, week after week. (And let me know what else you want to see here. Book recommendations? Courses? Discounts? Recommended products?)Let's grow nonstop. 🚀 Mario

 Business Strategy Forbes: What Is Industry 5.0 And How It Will Radically Change Your Business StrategyFor many companies, Industry 4.0 is still the “next thing” they should focus on—or the trend they are currently adopting their strategy to. It reflects the fourth industrial revolution triggered and enabled by developments in IT. Key elements include automation, robotization, big data analytics, smart systems, virtualization, AI, machine learning and Internet of Things. While companies and whole industries are still in the middle of this fourth revolution, the next revolution is already well on its way—Industry 5.0.Read more… Management AllBusiness: Managing Transition in the Workplace: 11 Tips for Supporting EmployeesEvery growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you’re hiring someone to take on a new position, you will want the transitions to go smoothly. For the best ways to ensure successful transitions, a panel of Young Entrepreneur Council members share their best advice. Whether you’re handing off a project to someone else or preparing someone to take on a new position in the company, what’s one tip you’d give to successfully prepare for a transition of roles, and why?Read more… Recruitment Sifted: Should Startups Raise Salaries in Line With Rising Inflation?Before concerns over inflation began to swell in Europe, startups were already fighting tooth and nail to secure the best hires. But now, with a recession approaching and living costs continuing to surge, startups are once again figuring out how to adjust compensation to support employees — and ultimately, stay competitive as employers. As it stands, the minimum cost to hire has increased dramatically, and candidates now expect higher offers.Read more… Marketing Forbes: Small Marketing Budget? 14 Cost-Effective Approaches To PR And Brand StrategyNo matter the size, every business can benefit from a good public relations and branding strategy. Of course, not every company can afford to spend the money it might take to launch a comprehensive PR and branding campaign. Fortunately, you don’t need an enormous marketing budget to run a successful campaign. Below, 14 members of Forbes Communications Council discussed some low-cost and effective approaches to PR and branding strategies for companies on a budget.Read more… Sales Entrepreneur: 5 Ways PR Wins at Generating B2B SalesOur PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective strategy for generating inbound leads and boosting sales. Here are five reasons B2B media relations and press-coverage strategies for your company should always be part of your marketing mix.Read more… Featured Story of the Week LinkedIn: Essential Content Marketing Strategy TodayA common question I get asked by my subscribers or followers is: "What is an often neglected content marketing strategy?" Building content pillars or hubs! The most simplified version I see across the board are categories. Categories organize similar content (sometimes supplemented by tags), which is a good starting point... But not necessarily a sufficient one. The more your blog or magazine grows, the more each category gets piled up with hundreds of scattered posts on a broader set of topics. Read more…